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保时捷在寻求新的合作伙伴 保时捷公开招标新的创意代理商

导读 厂商:保时捷()汽车销售有限公司发布日期:2015 05 29保时捷在寻求新的合作伙伴保时捷公开招标新的创意代理商上海。保时捷近日宣布将

厂商:保时捷()汽车销售有限公司
发布日期:2015.05.29

保时捷在寻求新的合作伙伴
保时捷公开招标新的创意代理商


上海。保时捷近日宣布将公开招标新的创意代理商,该代理商将负责保时捷在大中华区(包括大陆、及澳门地区)的市场传播工作。

“保时捷已有 60 多年历史,是享誉全球的跑车製造商。2014年,我们创造了在大陆、及澳门累计交付46,931台新车的杰出业绩。为了延续在的辉煌成就,进一步强化保时捷的品牌地位,我们正在招募对豪华车市场具有深度理解的创意代理商,为我们的发展提供优秀创意和推广策略。”保时捷市场副总裁柏曼德博士(Dr. Manfred Braeunl)表示,“同时我们也感谢Fred & Farid 公司在过去两年对保时捷市场传播工作的支援。”

新的创意代理商将负责保时捷的市场传播工作,包括行销策略、广告创意、新媒体传播和社会化行销等多个领域。此外,该代理商还将为全国範围内的保时捷经销商提供支持。




关于保时捷
继1931年,斐迪南•保时捷(Prof. Ferdinand Porsche)先生于德国斯图加特创立保时捷设计工作室后,凭藉两代人的不懈努力,1948年,其子费利•保时捷(Ferry Porsche)先生将保时捷的设计理念变成了现实,也标誌着保时捷跑车品牌的诞生,并使之成为跑车界的传奇。随着数十年的发展,保时捷现已成为享誉全球数十载的顶尖跑车品牌。秉承“Intelligent Performance”之卓越理念,保时捷锐意创新,不断进取,以为全球跑车爱好者提供集卓越性能与非凡效率于一身的完美跑车为己任,不断拓展跑车设计与製造的新境界。
自2001年进驻市场以来,保时捷便致力于为每一位渴望挑战、追求完美的车友带来品牌所宣导的运动体验与创新精神。此外,来自保时捷全系顶级跑车的无限魅力亦得以倾力呈现——充满传奇色彩的911跑车、久负盛名的中置发动机跑车Boxster和Cayman、豪华SUV翘楚Cayenne、时尚SUV先锋Macan、四门GT跑车Panamera以及未来超跑918 Spyder均以超凡性能与极致设计诠释着保时捷品牌对于完美品质所秉持的至臻坚持。


Porsche is looking for a new partner in China
Porsche pitches for a new creative agency


Shanghai. Porsche China has announced a pitch for a new creative agency for marketing communication in Greater China including Mainland China, Hong Kong and Macau.

“Porsche is well known worldwide as a sports car manufacturer with more than 60 years of history. In 2014, we achieved a historical sales record of 46,931 deliveries across Mainland China, Hong Kong and Macau. To continue this success story in China and further strengthen our brand, we are now looking for a new creative agency that comes with a strong understanding of the premium automobile industry and delivers sharp and creative campaign strategies.” said Dr. Manfred Braeunl, Vice President Marketing of Porsche China, “Also, we would like to thank Fred & Farid for supporting Porsche China in marketing communication during the past two years.”

The responsibilities of the new agency include Porsche’s communication strategy, advertisement, digital and social media communication. In addition, the agency will also support all Porsche Centres in China with marketing materials.


About Porsche China
Porsche was founded by Prof. Ferdinand Porsche in Stuttgart, Germany in 1931 and was then transformed into a sports car manufacturer by Ferry Porsche in 1948. Porsche has been known as one of the most prestigious automobile brands in the world for decades. Under the guiding credo of “Intelligent Performance”, Porsche leads the way in providing a new generation of sports cars that prove performance and efficiency can be perfectly combined.
Since entering the Chinese market in 2001, Porsche China has been dedicated to bringing the sporty genes and innovative spirit of the marque to Porsche enthusiasts in this dynamic market. In Porsche’s network in China, customers can experience the unlimited appeal of Porsche’s iconic sports cars: the legendary 911 series, the renowned Boxster and Cayman mid-engine sports cars, the luxurious Cayenne premium SUV, the dynamic and pioneering Macan SUV, the sleek four-door Panamera Gran Turismo and the futuristic 918 Spyder super sports car. Each demonstrates excellence in performance, exquisite design, and consistent commitment to perfect quality that Porsche embodies. Across Mainland China, Hong Kong and Macau, there are now 80 Porsche Centres in operation, ensuring that Porsche customers across the country receive the hallmark personalised care that sets Porsche apart around the world.


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